HILL COOKIE POLICY

1. WHAT IS COOKIE?

Cookies are very small text files, typically consisting of letters and numbers, that are stored on your computer (or other devices such as smartphones or tablets) through browsers by the websites you visit. Cookies do not contain personal data such as the visitor’s name, gender, or address.

Cookies are created by the servers that manage the website you visit. This allows the server to recognize the visitor when they return to the same website. Cookies can be likened to identification cards that inform website owners that the same visitor has returned to the site.

1. HOW DOES HILL USE COOKIES?

Hill uses cookies for the following purposes:

• To remember your preferences and personalize your website experience. This includes:

  • Cookies that store your password and keep your session continuously active on the website, thus saving you from the hassle of entering the password repeatedly during each visit, and

  • Cookies that recognize and remember you on subsequent visits to the website.

• To determine how you use the website, including identify the device and location from which you access Hill-operated e-commerce platforms, the content you view on the website, and the duration of your visit.

• To offer content and advertisements that are more relevant to your interests, i.e., for targeted advertising/promotion purposes. Hill matches the information obtained through cookies with your other personal data to present more suitable content, personalized campaigns, and products, and to avoid showing content or offers that you have previously declined will not be presented again.

• To perform essential functions necessary for the operation of the website. For example, allowing members to log in with their membership information.

• To analyze the website and improve its performance. For example, determining the number of visitors to the site and making performance adjustments accordingly, or facilitating visitors’ ability to find what they are looking for.

• To enhance the functionality of the website and ensure ease of use. For example, remembering the user’s name or search queries during subsequent visits or providing links to third-party social media activities via the website.

• To carry out personalization, targeting, and advertising activities. For example, displaying advertisements related to the visitor's interests based on the pages and products they have viewed.

1. HOW DOES HILL USE THIRD-PARTY COOKIES FOR ADVERTISING AND REMARKETING?

Hill may also use cookies to implement "advertising technology" when you visit search engines, mobile sites, and/or websites where Hill advertises, in order to present advertisements that it believes may interest you. Advertising technology uses information about your previous visits to Hill’s mobile site and the websites where Hill advertises to offer you personalized ads. While displaying these ads, Hill may place a unique third-party cookie on your browser to recognize you.

Hill also utilizes Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to analyze how visitors use the website and to generate statistical information/reports. For more information on how Google Analytics works (including opt-out options), please visit: https://www.google.com/intl/tr/policies/privacy/#infocollect

Additionally, to present ads that may interest you on social media platforms and create targeted audiences, your personal data, such as your email address, is shared with these platforms. Your email address is transferred through secure channels and environments provided by these platforms. Social media platforms hash your email address and use it solely for matching purposes. Your email address is not shared with third parties or other advertisers, and it is deleted from the social media platforms' systems as soon as the matching process is completed.

For example: (a) As long as your personal data is stored in Facebook systems, technical and physical security measures are implemented to protect the security and integrity of your data, and (b) To protect your personal data stored in Facebook systems from accidental or unauthorized access, misuse, modification, or disclosure, Facebook will ensure the confidentiality and security of your hashed email address and Facebook User ID collection, including security measures developed for this purpose. Furthermore, unless required by law or with your consent, Facebook does not provide access to or share information about your custom audience with third parties or other advertisers, does not add your custom audience data to information about other users, does not create interest-based profiles, and does not use your custom audience for any purposes other than delivering services to you.

1. COOKIE MANAGEMENT

Depending on the type of internet browser you use, you may exercise your right to allow or reject cookies by following the steps below:

• Google Chrome: Click the “Settings” icon located in the “address bar” of your browser, then navigate to the “Cookies and Site Data” section to allow or block cookies.

• Microsoft Edge: Click the “Settings” icon located at the top-right corner of your browser, then select “Cookies and Site Permissions” to manage your cookie preferences.

• Mozilla Firefox: Click the “Security/Shield” icon located at the top-left corner of the browser’s address bar, then go to the “Protection Settings” section to manage cookies.

• For other browsers (such as Opera, Yandex), please refer to the respective browser’s help or support pages for more information.

• Safari: Go to the “Settings” section of your phone, select the “Safari” tab, and manage all cookie-related settings from there.

• In addition to the options above, you can learn more about cookies and how to manage them by visiting: https://www.allaboutcookies.org, https://www.youronlinechoices.eu/ or by using the “Privacy Badger” application (https://www.eff.org/tr/privacybadger).

If you choose to reject persistent or session cookies, you may continue to use the website; however, some functionalities of the site may not be fully accessible or your access may be limited.

1. TYPES OF COOKIES

Types of cookies based on duration of use: On the e-commerce platforms operated by Hill, both session cookies and persistent cookies are used depending on the duration of use. Session cookies expire once you close your browser. Persistent cookies remain on your hard drive for a longer period or indefinitely, even after the browser is closed.

Types of cookies based on ownership or the party placing the cookie: On Hill’s e-commerce platforms, cookies are categorized as either “first-party cookies” or “third-party cookies,” depending on the party placing them. First-party cookies are created by Hill. Third-party cookies are managed by third-party partners with whom Hill cooperates.

Types of cookies based on purpose of use: On the e-commerce platforms operated by Hill, technical cookies, authentication cookies, targeting/advertising cookies, personalization cookies and analytical cookies are used depending on their intended purpose. By using these cookies, Hill conducts statistical analyses to identify users’ spending habits—such as average transaction amounts, age, gender, shopping categories, and mobile usage rates—groups users into segments based on shared characteristics, and delivers campaigns and advertisements tailored to users’ preferences and interests.

Session Cookies	Session cookies are temporary cookies utilized during visitors' interactions with our website, which are automatically deleted once the browser is closed. The primary purpose of employing these cookies is to ensure the proper functioning of the website during your visit. For instance, they enable the completion of multi-page online forms by retaining information across different pages.
Persistent Cookies	Persistent cookies are the types of cookies used to enhance the functionality of the website and provide our visitors with faster and better services. These cookies are used to remember visitor preferences and are stored on the device used to access the website via a browser. Some types of persistent cookies may be utilized to offer personalized recommendations based on factors such as usage of the site. By using persistent cookies, the site checks upon a subsequent visit from the same device whether a cookie created by the site exists. If present, this indicates that you have previously visited the site, and the content delivered to you is subsequently tailored accordingly to offer you a superior service.
Technical Cookies	Technical cookies are used to ensure the proper functioning of the website and to identify non-functioning pages or areas of the site.
Authentication Cookies	Authentication cookies are used to identify users who log in to the website with their passwords. These cookies ensure that the user is recognized as an authenticated visitor on each page they access within the site, thereby eliminating the need to re-enter login credentials on every page.
Targeting/Advertising Cookies	These cookies are used to customize the advertisements shown to users on the website and to prevent the display of already viewed advertisements.
Personalization Cookies	These cookies are used to remember users' preferences during visits to different pages of the site. For example, remembering your selected language preference.
Analytical Cookies	Analytical Cookies are used to generate analytical data, such as the number of visitors to the site, the pages viewed on the site, the times of site visits, and scrolling movements on the site.

 

Information regarding cookies used on Hill’s website is provided in the tables below:

Cookie Provider	Cookie Name	Cookie Purpose	Cookie Type	Cookie Duration
Google	_ga	Used by Google Analytics to distinguish users.	Persistent Cookie	Updated with each site visit. Up to 2 years.
Google	_gid	Used by Google Analytics to distinguish users.	Persistent Cookie	Updated with each site visit. Up to 24 hours.
Google	_gat	Used by Google Analytics to throttle request rate.	Persistent Cookie	Updated with each site visit. Up to 1 minute.
Facebook	_fbp	Used by Facebook Pixel to track users and serve targeted ads.	Persistent Cookie	3 months
Microsoft ASP.NET Core	.AspNetCore.Culture	Stores the selected language and culture preference of the user.	Persistent Cookie	1 year
Site Specific	_popup	Used to prevent re-displaying an informational popup to the user.	Persistent Cookie	During session
Site Specific	cookie_consent_user_accepted	Stores whether the user has accepted the cookie policy.	Persistent Cookie	1 year
Site Specific	cookie_consent_level	Stores which categories of cookies (essential, statistics, marketing) the user has accepted.	Persistent Cookie	1 year
Site Specific	cookie_consent_user_consent_token	Used to track the user's cookie consent history.	Persistent Cookie	1 year